MOA - road sign

2024
Posters

Creation of a series of posters for the Museum of Ontario Archaeology, designed to be used as road signs in the city of London, Ontario.
Unlike event or promotional posters, these visuals were designed to be visible throughout the year. The intention is to maintain a continuous presence of the museum by creating informative and identity-based visual landmarks, encouraging people to place the museum within their everyday environment.
The project addresses a broad, non-captive audience encountered in public space and aims to spark curiosity without relying on the usual codes of cultural advertising.