Visual Identity – Albalat

2025

These visual identity guidelines were designed as a cultural mediation tool for the archaeological site of Albalat and its various audiences. They are based on a color palette, logotypes, textures, layout grids, and adaptations for digital, editorial, and exhibition formats.
The intention is to make scientific content easier to understand for diverse audiences, ranging from researchers to visitors, including children and institutions. The graphic system aims to spark curiosity, encourage observation, and offer a contemporary and sensitive reading of the past, without ever compromising the authenticity of archaeological data.
The visual style draws inspiration from modernism, particularly in its dialogue with geometry and the repetition of graffiti, to create a rigorous, legible, and present-day visual language.